![]() ![]() Brands across all industries, from HP to KFC, are tapping into TikTok’s global audience to generate brand awareness. TikTok is an incredibly popular platform at the moment and offers the following benefits: 1. Once you get to know the app and understand what you can do with it, you’ll find that it’s hugely useful for brand building. However, it’s not too late to get started and, if you haven’t already, you should strongly consider adding it to your social media and digital marketing arsenal. The Benefits of TikTok for Brand Buildingīrands that already have a strong presence on TikTok are currently reaping the rewards. ![]() Both genders use the platform, but the audience skews slightly more female, as their global user base consists of 60% females and 40% males. are aged 10-29 and 31.3% of their user base is aged 40 and over. Users can upload and edit videos up to a minute long - the more quirky and entertaining, the better.Ĥ7.4% of TikTok users in the U.S. So what’s different about TikTok? Well, first, it’s all about short-form videos. TikTok is a social media site, just like Instagram, Facebook, and Twitter, that aims to bring people together. We’ve gone from Facebook to YouTube and then IGTV, and now, we’ve arrived in the age of TikTok. Think Facebook or Instagram - these social media platforms are the perfect place to connect with your customers and build your brand. We're all aware of the power of social media. But if by some chance you haven't, here's a quick introduction. What is TikTok?īy now you've surely heard of TikTok. Let’s dive into how brand managers can get the most out of TikTok this year and beyond to build their brand with We’ll go over the basics of the platform, explore what other brands are doing with it, and discuss how you can use it to build your brand. Whether TikTok is already part of your marketing strategy or you are just getting started, this article will teach you how to use TikTok for brand building. These days, brands can’t afford to miss out on the exciting opportunities TikTok has to offer. In fact, as of 2021, TikTok is the number one most downloaded app worldwide. Is your brand on TikTok yet? The social media platform exploded onto the scene only a few years ago and has seen exponential growth. ![]()
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